PDF: NOW and NEW

According to the World Economic Forum, eight out of ten companies rank growth outside their existing business model as a top-five priority. Yet, generating new growth remains a challenge: 29 out of 30 attempts to create a new $50 million business fail.

"NOW AND NEW" presents a solution. To succeed, companies must build a bridge connecting current operations with future opportunities and master four learnable skills. Developed with insights from over 100 corporate practitioners and academic experts, the Lean Scaleup framework has been validated through many real-life projects, proving its effectiveness.

"NOW AND NEW" is the first book to show how to systematically win NOW while creating NEW through an end-to-end framework. It is an actionable guide filled with case studies, checklists, and practical advice. You will learn how to create and scale innovative growth opportunities within the corporate context.

Whether you are a C-suite executive, a senior manager, a leader of a corporate startup or scaleup, or the head of a business incubator or accelerator, this book provides invaluable insights to drive new growth. Board members concerned with future proofing their companies will also find this resource indispensable.

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After meeting Frank and learning about the Lean Scaleup, it became evident that the Lean Startup approach is not sufficient for building new businesses in the corporate context. We transitioned to the Lean Scaleup and have a best-in-class new-business-building approach.

Steve Kopp, Director, Nexwave Incubation Office and Chairman, Amadeus Executive Incubation Board

Frank is a highly recognized expert in the field of aligning NOW and NEW for corporate new-business building. The Lean Scaleup enables building impact that matters at scale.

Tania Aydenian, Innovation Senior Lead, Roche

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This purchase is the PDF version of the book NOW and NEW by Frank Mattes.